Privacy Policy

June 2019

Medfield Diagnostics (hereafter “Medfield” or “we”) is the personal data controller for the personal data you provide to us through this website. We are therefore responsible for ensuring that the handling of your personal data takes place in accordance with the Data Protection Regulation (GDPR, General Data Protection Regulation) EU 2016/679, which entered into force within the EU on 25 May 2018.

Who we are

This website is owned and operated by Medfield Diagnostics AB, headquartered on Medicinaregatan 8B, SE-413 90 Göteborg, Sweden.


+46 (0)31-16 06 68

Processing of personal data


The personal data and information we collect about our customers and visitors (the “Visitor”) on our website can be used for the following reasons:

  • Using cookies, give a personal user experience so that the website functions as intended in the Visitor’s browser and to be able to collect statistical data about web traffic and about the Visitor’s behavior on Medfield’s web pages (read more in the section Cookies below).
  • Maintain our business relationship with you through our customer contact management system that manages customer contacts and other stakeholders. It can include both administrative communication such as feedback in a customer service and marketing communication that is directed directly to you if permitted by law.

We may combine collected information to provide a smoother and personalized experience.

Personal data

Medfield website visitors may be asked to provide personal information such as name, e-mail address and telephone number. We only collect personal information in order to answer questions from Visitors, improve our site, provide requested information about Medfield’s products or information that may be of interest to the Visitor.

Personal information is information that makes it possible or that could reasonably be used to identify Visitors and which is submitted and / or collected via Medfield’s website. The data is stored in accessible format.

Under no circumstances will Medfield use cookies or other methods to collect personal information without the consent of the Visitors.

Personal data at recruitment

When recruiting, personal data and related information are stored which are considered suitable for the purpose of creating an efficient recruitment process.

The personal data we process is information that is obtained from public sources and information that applicants actively provide us at contact. These personal data are only used by those at Medfield who actively work with recruitment.

We save the applicant’s personal data as long as we believe that a particular candidate can be relevant to our services. Read about deletion in the section Your individual rights below.


Medfield processes your personal information as private information and operates our site in order to treat all information collected as confidential and in accordance with applicable laws and regulations on privacy.

Medfield will take all reasonable steps to ensure that this information is safely processed.

Those who can access your personal information are a limited number of Medfield employees and third parties that Medfield has engaged to perform certain services. We train our employees about the importance of privacy and how to manage customer data accurately and safely. If problems arise in the handling of the information, we will quickly take reasonable corrective measures.


  • The criteria used to determine how long it is necessary for your personal data to be stored are:
  • to maintain our business relationship with you,
  • deliver the promotional materials you have ordered
  • to comply with legal requirements, including in connection with an agreement or a supply of medical device or
  • one year after the latest customer contact with Medfield.

Your individual rights

You have the right to request information about which personal data Medfield is processing about you, as well as the extent and purpose of this treatment. Medfield is required to provide such information on request, free of charge once per calendar year. You can at any time request that we delete or that we correct your personal information from our current records.

Please notify us of your requests by contacting us in one of the ways listed under the heading “Who we are” above.

In order to comply with the law and fulfill warranty obligations and such, we keep certain personal information that you submit during commercial transactions.

Transfer of personal data to third parties

Medfield will not sell, rent or transfer your personal information to any third party, except for third parties providing services and / or consulting on behalf of Medfield. Third Party may, on behalf of Medfield, collect, track and process information provided by the Visitor for the purposes set out in this Policy.

When third parties handle your personal information, Medfield will take reasonable precautions.


Medfield can ask if the Visitor allows the information to be used for Medfield’s newsletter, for market research and / or marketing purposes and the like. However, you will always have the right to say no to such requests or to change your mind.


What is a cookie?

A cookie is a text file that the web browser stores on a your device in order to remember you and your visit in various ways and contribute to a better experience and functionality for you. A website that contains cookies can, through these, collect information about your visits to the website without you actively providing such information (so-called passive user data collection).

There are three types of cookies

Persistent cookies stored for a longer period (maximum 24 months). They are used, for example, for the website to recognize you and the choices you made during a previous visit.

Session cookies are temporarily stored when you visit a website. For example, they are used to keep track of the language you have chosen. Temporary cookies are not stored but disappear when you close your browser.

Third-party cookies or tracking cookies, comes from a third party, ie from someone other than the person responsible for the site. They are used, for example, for web statistics and advertising with the purpose of collecting statistics on the visitors’ activity online.

More information about cookies can be found at the government agency Post- och telestyrelsen webpage

Medfield and cookies

Medfield’s website contains all three types of cookies, both permanent and temporary cookies. The information in these cookies is only linked to your computer (via your IP address) and your visit to Medfield’s website. Third-party cookies from trusted suppliers are also used (see below).

Purpose of cookies on Medfield’s website

The purpose of these cookies is that the website should function as intended in your browser and to be able to collect statistical data about web traffic and about the visitors’ behavior when they enter Medfield’s web pages. Medfield will under no circumstances use cookies or other methods to collect personal information without the consent of the users.

Medfield and Google Analytics (Third-party Cookie)

Medfield uses Google Analytics for the purpose of collecting statistics for Medfield’s account of how visitors use our site. We can use the information to compile reports and to help us improve the site. These cookies collect information from where the visitors have come to the website (including your IP address), the number of visitors to the site and the pages they have visited. Information obtained using Google Analytics is managed and stored on Google’s servers in the United States.

Remove cookies

You can block cookies in your browser settings. Note that most browsers automatically accept cookies. If you choose to block cookies and plugins, you will still be able to use Medfield’s website, but we cannot guarantee that it will work properly.

If you do not agree that data is collected by Google Analytics, you can block this feature by clicking the following link:

External links

Articles on this site may contain embedded content (such as video clips, images, articles, etc.). Embedded content from other sites behaves just like you have visited the other site. These sites may collect information about you, use cookie files, embed additional third-party tracking, and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the site in question.

If this site contains links to other websites, Medfield does not endorse or assume responsibility for the content or privacy policy of those sites.

Changes in the Privacy Policy

Without prejudice to your rights under applicable law, Medfield reserves the right to make changes that reflect technical changes and advances, laws and regulations as well as good business practices in this Privacy Policy.

If changes are made, you are aware of this by updating the current date of the Privacy Policy visible at the top. The Visitor is responsible for regularly visiting the website and keeping himself informed of any changes.